6 Tech Innovations Every Small Business Owner Should Know
Modern technology can take a huge load off your shoulders — automating routine tasks, streamlining workflows, and keeping your business safe and efficient. Here are six useful innovations that every small business owner should consider adopting (if you haven’t already).
1. Marketing Automation Software
If you’re still running your online marketing manually, you’re missing out on valuable time and money savings — not to mention flexibility and precision. Today’s must-have tools include email campaign managers, website analytics systems, budgeting platforms, ROI calculators, and landing page builders. Many affordable, small business–friendly versions of these tools are available on the market.
2. Responsive Web Design
Since April 2015, Google has made mobile-friendliness a key ranking factor for search results on mobile devices. Given that mobile traffic already makes up a large — and growing — share of total website visits, investing in a responsive web design is no longer optional. It’s essential for visibility and user experience.
3. Dual-Monitor Setup
If you’ve never worked with two monitors, you don’t know what you’re missing. The main benefit is multitasking — being able to view multiple applications without constantly minimizing or switching windows. Two 27-inch monitors, for example, let you keep your email, browser, text editor, and spreadsheets all in view at once.
4. Standing Desk
If you spend your entire day at a desk, you’ve likely felt the toll on your back, neck, and shoulders. A standing desk can be a game changer. Most models fit on your existing desk and allow you to switch between sitting and standing with adjustable height controls. The result: better health and higher productivity.
5. POS System (Point of Sale)
For retail owners, a POS system is a powerful alternative to traditional cash registers. It simplifies transactions, tracks sales, and generates reports. Many modern POS systems can even be managed from a tablet or smartphone, giving you flexibility and control from anywhere.
6. Wireless Security Cameras
If you own a retail space, some level of security is essential. Can’t afford a professional surveillance setup? Affordable Wi-Fi cameras are a great alternative — allowing you to monitor your shop from any internet-connected device. On eBay, you can find cameras for as little as $30–50 each, including delivery.
